Surgical precision. Measurable results.
Programmatic campaigns, display, video and social ads with advanced targeting. Digital offers real-time metrics and continuous ROI optimization.
Request a quoteWhat's included?
- Advanced targeting: demographic, behavioural, contextual
- Real-time measurement: impressions, clicks, conversions
- Automatic ROI optimisation during campaign
- Rich formats: video, display, native, social ads
- Retargeting of visitors and existing customers
- Access to all premium digital inventory in Spain
How we work
Digital advertising with MediaPulse goes beyond clicks: we design full-funnel strategies that combine programmatic awareness, social media consideration and search conversion. We work with the main DSPs and premium publishers in Spain to ensure your budget reaches the right audience, at the right time, with the right message. And we measure everything — real time, no opacity.
Who is it ideal for?
Suited to all types of advertisers, from startups with tight budgets to multinationals with complex omnichannel strategies.
Available formats
Request your proposal
Personalised quote for Digital
You'll receive a detailed proposal with the best placements, negotiated rates and campaign plan within 24 hours.
Frequently asked questions about Digital
How much does a digital advertising campaign cost?
Digital advertising costs vary by format and buying model. In programmatic display, CPM (cost per thousand impressions) is typically between €2 and €8 for standard inventory, and €8-25 for premium inventory. In pre-roll video, CPM is €8-20. In social ads (Meta, TikTok, LinkedIn), CPM ranges from €5-25 depending on targeting. In search (Google Ads), CPC (cost per click) ranges from €0.20-3 in general categories, and can exceed €5-10 in highly competitive sectors. For campaigns with measurable results, we recommend monthly budgets of €2,000 or more.
What is programmatic advertising and how does it work?
Programmatic advertising is the automated buying and selling of digital ad space in real time through electronic auctions (RTB: Real-Time Bidding). When a user visits a website, in the time it takes to load (milliseconds), an auction takes place in which advertisers compete to show their ad based on the user's profile. The winning advertiser pays the minimum price needed to win, and their ad appears to the user. MediaPulse operates as a buying agency with access to the leading DSPs (Demand-Side Platforms) in the market, connected to thousands of premium publishers in Spain and worldwide.
Which social ads platforms work best in Spain?
The optimal platform depends on the target. Meta (Facebook + Instagram) remains the most versatile, with broad reach among 25-55-year-olds and excellent targeting and retargeting capabilities. TikTok is very effective for younger targets (18-35) with high-engagement short video content. LinkedIn is the dominant platform for B2B, business decision-makers and professional sectors. YouTube (via Google Ads) is ideal for high-visibility video and mass reach. Pinterest works well for categories like fashion, home, gastronomy and lifestyle. At MediaPulse we design multi-channel strategies combining the most effective platforms for each target and objective.
How is the ROI of a digital advertising campaign measured?
Digital ROI can be measured at multiple levels depending on campaign objective. For awareness campaigns: impressions, unique reach, CPM and share of voice. For consideration campaigns: CTR (click-through rate), view time, video completion rate and site visits. For conversion campaigns: CPA (cost per acquisition), ROAS (return on ad spend), cost per lead and attributed sales. Attribution can be last-click, linear or data-driven depending on the model chosen. At MediaPulse we set up full tracking before launching the campaign to guarantee correct measurement from day one.
What is retargeting and how does it work in digital advertising?
Retargeting (or remarketing) is a digital advertising technique that shows ads to users who have already interacted with your brand: website visitors, people who added products to their cart without buying, users who watched a video, or existing customers. It works by installing a tracking pixel (JavaScript code) on your website, or through audience lists on social ads platforms. When that user browses other websites or social networks, your ad appears reminding them of your brand or product. Retargeting has much higher conversion rates than prospecting advertising because it reaches an already-interested audience.
Is there a minimum budget required for digital advertising?
Technically there is no absolute minimum — platforms like Meta or Google Ads allow you to start with €5/day. However, to achieve measurable and statistically significant results, at MediaPulse we recommend monthly budgets of at least €1,000 for very local or niche-specific campaigns, and €2,000-3,000/month for campaigns with national-scale conversion objectives. Below these thresholds, platform algorithms don't have enough data to optimise and results are unreliable. For programmatic display campaigns, the recommended minimum is €3,000-5,000 to guarantee sufficient impression volume.
What advantages does digital advertising have over traditional advertising?
Digital advertising offers key advantages that traditional media cannot match: precise targeting (demographic, behavioural, geographic, by interest), real-time measurement of all performance indicators, dynamic optimisation during the campaign (bid, creative and audience adjustments), speed of launch (a campaign can be live in hours), and budget flexibility without minimum time commitments. However, traditional media (TV, outdoor, radio) provide credibility, emotional impact and mass reach that digital cannot replicate. The combination of both (omnichannel strategy) usually delivers the best results.
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