The medium that builds great brands
Campaigns on national, regional and thematic TV channels. Television builds brand with the highest credibility and emotional impact in the market.
Request a quoteWhat's included?
- Greatest emotional impact and brand recall
- Massive coverage: up to 80% of the adult population
- Premium credibility associated with TV
- Combination of image, sound and movement
- Planning by rating, reach and frequency (GRP)
- National, regional and thematic TV channels
How we work
Television remains the medium with the greatest brand-building power in Spain. A well-executed TV spot generates a level of awareness and recall that no other medium can match. At MediaPulse we plan your TV campaigns with real audience criteria — using Kantar Media data — to ensure your investment reaches the right target at the moment of greatest attention.
Who is it ideal for?
Strategic for product launches, FMCG brands, insurance, banking, telecommunications and any category with budget to build brand equity at national scale.
Available formats
Request your proposal
Personalised quote for Television
You'll receive a detailed proposal with the best placements, negotiated rates and campaign plan within 24 hours.
Frequently asked questions about Television
How much does a TV advertisement cost in Spain?
The cost of a TV spot in Spain varies enormously by channel, time slot and spot length. On prime national channels (Antena 3, Telecinco), a 30-second spot in prime time can cost between €15,000 and €50,000. In daytime or late night, between €2,000 and €8,000. On thematic channels (LaSexta, Cuatro, Neox, Divinity), prices are significantly lower: €500-5,000 per spot. On regional TV, from €300-3,000. For tighter budgets, regional and thematic TV offers an excellent cost-to-impact ratio.
What is a GRP and how is it calculated in TV advertising?
A GRP (Gross Rating Point) is the basic unit of TV planning. It represents 1% of the potential audience reached. It is calculated as the product of coverage (% of the population who see at least one spot) multiplied by average frequency (number of times each person sees it). For example, if you reach 40% of the population with an average frequency of 5, you have 200 GRPs. At MediaPulse we plan by GRP, reach and frequency objectives to guarantee the real impact of your campaign.
What is the best time slot for TV advertising?
It depends on the objective and target. Prime time (20:30-00:00) has the largest general audience and is ideal for mass awareness campaigns, though it is the most expensive. Daytime (09:00-15:00) has smaller audiences but with a strong presence of homemakers and over-50s: ideal for food, health and home. Late night (00:00-02:30) is very economical and useful for sectors like leisure and entertainment. Saturdays and Sundays in prime time have very competitive audiences for FMCG brands.
Can you advertise on TV with a limited budget?
Yes. Thanks to the fragmentation of the Spanish TV market, it is possible to advertise on TV with modest budgets. Regional television (TV3, Canal Sur, TVG, À Punt, etc.) allows campaigns from €2,000-3,000 per week with good regional coverage. DTT thematic channels (Neox, Divinity, Energy, Be Mad) offer spots from €300-500 with profile-segmented audiences. Even with a total of €5,000-10,000, an effective TV campaign is achievable at regional level or on specific thematic channels.
What data is used to plan TV campaigns?
TV planning in Spain is based primarily on Kantar Media (formerly Taylor Nelson Sofres) audience data, which measures minute-by-minute audience in all households with a peoplemeter. Kantar provides data on share, rating, GRP, reach and frequency by channel, time slot and sociodemographic profile. At MediaPulse we use this data directly in negotiations with broadcasters and in media plan optimisation, ensuring investment goes to the contexts with the highest performance for each client's target.
What TV advertising formats are available?
The main TV advertising formats in Spain are: conventional spots (20", 30", 45", 60"), the standard format; programme sponsorships, where the brand appears as official sponsor with presenter mention; on-screen overlays or graphic banners during broadcast; self-promotions incorporating the advertiser's message; product placement with the product appearing within programme content; and branded content, where the brand co-produces editorial content. AVOD streaming formats like Atresplayer or Mitele also allow video spots with high targeting.
Other services