Editorial credibility at the service of your brand
Advertising in national and regional newspapers and specialized magazines. Press provides editorial context and credibility to your advertising message.
Request a quoteWhat's included?
- Editorial context that amplifies the advertising message
- High affinity with high-income readers
- Large format options (pages, double spreads)
- Daily press, Sunday editions, magazines and supplements
- Differentiated audience: executives, professionals, influencers
- Native/branded content options for greater engagement
How we work
Print press offers a unique context: the reader who opens a newspaper or magazine is in active attention mode, ready to consume in-depth content. This context of attention elevates receptiveness to advertising and improves recall rates. MediaPulse negotiates directly with the main publishing groups — Prisa, Vocento, Unidad Editorial, Planeta — to get the best positions and rates for your campaign.
Who is it ideal for?
Particularly effective for banking, insurance, luxury, automotive, B2B technology, and brands that need to reach a high-profile decision-making audience.
Available formats
Request your proposal
Personalised quote for Press
You'll receive a detailed proposal with the best placements, negotiated rates and campaign plan within 24 hours.
Frequently asked questions about Press
How much does a press advertisement cost in Spain?
Press advertising prices in Spain vary by publication, format and position. A full page in a leading national newspaper (El País, El Mundo) can cost between €15,000 and €40,000. In regional or sports newspapers, between €3,000 and €10,000 for a full page. For smaller formats like modules or banners, prices range from €500 to €5,000. In specialist magazines, a page can cost between €1,500 and €8,000 depending on circulation and niche. MediaPulse negotiates preferred rates directly with the main publishing groups.
Which newspapers have the most readers in Spain?
According to EGM and OJD (certified circulation) data, the most-read general newspapers in Spain are El País (print + digital), El Mundo, La Vanguardia, El Periódico and ABC. In sports press, Marca and AS have the country's largest circulations. In business press, Expansión, El Economista and Cinco Días stand out. Regionally, La Vanguardia leads in Catalonia, El Correo in the Basque Country, Faro de Vigo in Galicia and El Diario Vasco in Guipúzcoa, among others. The choice of publication always depends on the target and desired geographic coverage.
Is it still worth advertising in print press today?
It depends on the target and objective. Print press has lost circulation in recent years, but maintains unique characteristics that make it very effective in certain contexts. Its average reader has a high profile (higher purchasing power, higher education, more likely to be a decision-maker), making it especially effective for categories like banking, insurance, luxury, B2B technology or professional services. Additionally, the editorial context provides credibility and active attention to the advertisement, with recall rates higher than digital media for that audience profile.
What press advertising formats are available?
The main press formats are: full pages and double-page spreads (maximum visual impact), modules (smaller formats measured in columns by cm height), banners (horizontal strip at the bottom of the page), inserts (leaflets or booklets inserted into the newspaper), sponsored content or advertorials (editorial articles for advertising purposes, marked as advertising) and thematic supplements (motoring, fashion, property, technology). Digitally, newspapers also offer display formats on their websites and high-engagement newsletters.
Can print and digital press advertising be combined?
Yes, and it is highly recommended. The major Spanish publishing groups (Prisa/El País, Vocento/El Correo, Unidad Editorial/El Mundo, Planeta/La Razón) offer cross-media packages combining print presence with display on their websites, newsletter mentions, sponsored content on social media and access to their databases for targeting. This combination maximises reach and reinforces the message at multiple touchpoints. MediaPulse negotiates these packages directly with publishing groups to obtain the best conditions.
How is press audience and circulation measured?
Print press circulation in Spain is certified by OJD (Office for Circulation Justification), which audits and publishes the number of copies distributed. Audience (total readers) is measured by the EGM, which surveys a representative population sample about media consumption. For digital press, comScore and the digital EGM itself measure unique visitors and page views. At MediaPulse we use OJD + EGM to select the media with the best performance for each campaign.
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